Digital Marketing | vinncraft

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Certified Digital Marketing Specialist

Duration | 40 Hours

A Digital Marketing Specialist is skilled in creating and executing strategies that drive online visibility, engagement, and conversions. Key responsibilities include developing targeted campaigns, optimizing websites for search engines, managing social media platforms, analyzing performance metrics, and using paid advertising to achieve business objectives. This role bridges creativity with data-driven decision-making to enhance brand presence and growth.

Prerequisites

Candidates should have a high school diploma and a basic understanding of marketing principles. Familiarity with digital tools (e.g., Google Analytics, Canva, or WordPress) is beneficial but not mandatory. Strong written and verbal communication skills are essential.

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Course Objectives

The Certified Digital Marketing Specialist program is designed to equip participants with the skills to excel in the dynamic world of online marketing. The primary objective is to provide expertise in SEO optimization, social media marketing, content strategy, pay-per-click advertising, and data analytics, enabling learners to drive impactful digital campaigns and achieve business growth.

What You Will Learn

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Our curriculum offers practical knowledge and hands-on experience to master key aspects of digital marketing. Here's what you will learn throughout the course:

Search Engine Optimization (SEO)

On-Page Optimization
Off-Page Optimization
Keyword Research
Technical SEO

Search Engine Marketing (SEM)

Google Ads
Bing Ads
PPC Campaigns
Ad Budget Management

Content Marketing

Blogging Techniques
Copywriting Essentials
Content Strategy
Video Marketing

Email Marketing

Drip Campaigns
Email Automation Tools
Building Subscriber Lists
Email A/B Testing

Affiliate Marketing

Affiliate Networks
Partner Onboarding
Tracking and Reporting
Commission Strategies

Web Analytics

Google Analytics
Data Interpretation
Traffic Reports
Conversion Tracking

E-commerce Marketing

Product Listings Optimization
Shopping Ads
Abandoned Cart Campaigns
Payment Gateway Promotions

Mobile Marketing

App Store Optimization (ASO)
SMS Campaigns
Push Notifications
Mobile-Friendly Strategies

Digital Marketing Tools

SEMrush
Ahrefs
Canva
HubSpot and More

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